Tuesday, March 14, 2017

Cue Tears for this Commercial

A girl. A guy. And a stick of gum. See their love story unwrap.

But I can't help falling in love with this commercial. Extra Chewing Gum showed off one of the year's sweetest love stories- in the form of a commercial. Wrigley's Extra Gum released this follow up to the popular "Origami" ad. The story follows Sarah and Juan through their epic romance of high school, college life, adulthood, distance, and fights.

The wrappers are cleverly included in the the storyline (not as seamlessly as the Origami ad, but still bravo). Each time Sarah gives Juan a stick a gum (or vice versa), Juan draws on the wrapper. It all comes together at the end when there is a gallery of the wrappers leading to his proposal. CUE TEARS. This video has 20,605,271 views on Youtube. 20 MILLION. You go glen coco. The tag line is #GiveExtragetextra.

Not to mention the song. The song debuted at number 48 on Billboard's Digital Song chart and that was even before the commercial aired on television. Twitter blew up with tweets stating that they were watching the commercial on repeat, or laughing about how they are crying over a gum commercial. One user said "I just bought 50,000 packets; this s*** better work." I cried over a gum commercial too, it has just really stuck to me. BuzzFeed further pushed the marketing with the article titled "This Gum Commercial Is Making Everyone Weep". Yes, yes it is BuzzFeed.

Wrigley's Extra Gum has once again managed to turn a gum wrapper into a sentimental souvenir. Before we know it, we will be valuing all of our trash.