Tuesday, January 31, 2017

Wendy's Getting Saucy

As many of you may have heard, Wendy's Twitter account has earned a lot of attention through some unconventional tweets. While this story has picked up a lot of traction here and there, here is a rundown of exactly what went down.

On January 2nd, 2017, an articulate user named Thuggy D lashed out to a tweet that Wendy's had put out about their "fresh, never frozen beef" (a popular slogan of Wendy's).
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Wendy's had a pretty typical response. This is where Thuggy- D made the tragic mistake of setting himself up for a roasting. 

Yikes. Wendy's had tried to reason with the confrontational Thuggy-D. But they had about had it.

DOUBLE YIKES. Do you need a frosty for that burn? The roasting continues, look if you dare.

And that was the last time anyone had heard from Thuggy-D. This exchange caused a Twitter uproar. People started tweeting at Wendy's, provoking the fast-food chain. Wendy's never disappointed.

(I loled at that one) According to the Twitter following tool TwitterCounter, Wendy's picked up around 350,000 new followers since the ordeal.

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Even Anderson Cooper wanted to get in on the action and reenacted the scene. All was fun and games until January 4th when Wendy's tweeted a controversial tweet featuring Pepe the Frog. The meme is considered by the Anti-Defamation League to be a hate symbol (although that was not the purpose of the cartoonist who drew the creepy frog. Unsure of what his intentions were... TBD) The tweet was soon deleted by the account, but naturally it's all over the internet.

The Daily Dot reached out to Amy Brown, the mastermind behind the Twitter roast (please be my best friend). Brown had said that she had no intention of going viral and that conversations like this actually happen all the time. Everyone inside the company is thrilled. Brown even stated that Thuggy-D is far from the first person to ask how the beef stays cold if it's not frozen (oh boy...).

I personally do not have a Twitter, but I would make one just to follow Wendy's sassy twitter account. The roast tweets were even the subject of an episode from Fine Brothers Entertainment on Youtube which snagged 3.5 million views in less than a week.

Mad props Wendy's. Mad props.

P.S. Thuggy-D was actually heard from again. While he may have forgotten what a fridge was, he gets an A+ in sportmanship.

Tuesday, January 24, 2017

"OMG How Is Trump President" Shock Syndrome (OMGHITPSS)

I am not interested in discussing politics because everyone has their own view and that is that. I am also not going to state my own political opinion. Between the multiple high quality candidates for presidency (Clinton, Trump, and Harambe), many become confused as to how a TV celebrity became the leader of our nation. There is a simple answer to this outcry of panic: social media.

Trump did not win presidency solely because of social media presence, but it was a defining factor in the election. Why did a notable amount of people get out of bed on election morning, drive to their polling location, and wait in line to vote in order to vote for a dead gorilla. Social media. Or because they thought that a dead gorilla could run the country better than the other two candidates, but probably because of Harambe's strong social media presence.

Here are some notable numbers via Forbes in the Trump Vs. Clinton in the social media realm:

  • Trump has over 10.7 million followers and has sent out over 32,000 tweets (25% more followers than Hillary and more than four times her number of tweets)
  • Google trends analysis shows that online interest on candidate Trump was three times higher than Clinton.
  • Clinton has received 5.4 million total page likes. Trump has received 10.2 million likes
It is clear that Trump holds a much stronger social media presence than Clinton. While traditionalists will be looking for where Clinton went wrong in missing tours or advertisements or debate answers, they might overlook social media. 

Tuesday, January 17, 2017

Commercial Aired in 2011 Still Gets Me

For starters, if you haven't seen the 2011 commercial for BBC One (you probably haven't), you have to watch it right this very second. Put some headphones in and prepare your feels because this one makes me feel tingly all over the place.

If the video did not give you at least a chill, please exit my blog page and consult a doctor immediately. I came across this commercial while scrolling through my Facebook feed in 2013. The main reason I scroll through my FB feed is to find cute videos of animals (doesn't everyone) so this seemed right up my alley. Out of the 4.3 million views, I have probably attributed at least a million between watching it over and over again and then forcing my friends to watch it.

The simplicity of David Attenborough's voice aligned with the subtle noises of nature could calm a hungry, sleep deprived baby. To be perfectly honest, I watch it to calm myself when I am hungry and sleep deprived. I think that this was phenomenal marketing for BBC who took advantage of social media to spread their campaign.

I was diagnosed with a panic disorder in 2012 and I utilize this video to calm me down pretty frequently. I actually started watching Planet Earth when I start to feel panicked because this video does such a great job of calming me down and realize that the world is so big. So after seeing this ad over 3 years ago, I watch and share this video very regularly. BBC achieved their marketing tactics with me.